Corona Cuts in 2019-2020 Profit of Helgstrand Dressage, Revenue Back Up after First Wave

Sun, 12/13/2020 - 16:43
Andreas Helgstrand :: Photo © Astrid Appels

Danish business magazine Børsen keeps track of all major companies in Denmark, including the multinational Helgstrand Dressage.

With recent company numbers made public for the fiscal year 1 July 2019 - 30 June 2020, Helgstrand Dressage recorded an 85% drop in its profit due to corona.

For 12 years, the company has boasted massive profits. In 2018 this attracted the interest of Waterland Private Equity group, which purchased a 51% stake into the company. 

In 2016, Helgstrand Dressage declared a profit of 4.8 million euro. In 2017 it was a whopping 14.7 million euro. In 2018 the profit was 12.5 million euro. That year the company owners (Helgstrand and Waterland) gave themselves a dividend of 21 million euro. 

Economic Axe of Corona

In 2019-2020 Helgstrand made major investments, purchasing Windsome Farm in Wellington, Florida, for 17.4 million dollar. 

Helgstrand Dressage was also severely affect by the first wave of the corona pandemic in March - May 2020, when international clients could no longer travel to Vodskov, Denmark, to try and buy horses. 

For the fiscal year 1 July 2019 - 30 June 2020, Helgstrand Dressage achieved a total turnover of 271.3 million DKK (approx 36 million euro. In 2018-2019 it was 56 million euro). A profit of 1.75 million euro was declared.

In April 2020, Helgstrand Dressage replaced Marianne Fog Jørgensen with Morten Bradsted Nielsen as the new Chief Financial Officer.


As soon as the first lockdown ended in May/June 2020, the sales at Helgstrand Dressage sky rocketed again. The sale of Grand Prix horse and breeding stallion D'Avie for a rumoured 4.5 million euro to soccer wife and German Grand Prix rider Lisa Müller was the post-corona jump start.

“We have clearly noticed that the demand for top horses has increased again after the travel restrictions were lifted in the summer of 2020. That is why we are very happy that we have prioritized the work so intensely to strengthen both our quality and the number of horses. This means that our strategy has been right," Andreas Helgstrand told Ridehesten in a press release.

Andreas added that in by October 2020 the revenue had already returned to the same level as the previous year.

Helgstrand/Waterland continues to invest and grow non-stop.

In September 2020 it acquired Gestut Famos, which was listed on the market for 9.3 million euro. It also bought a 51% share in the equestrian tack company Kingsland. In addition, it invested in Niels Zibrandsten's Zibrasport media company, which provides live streaming of horse events in Scandinavia, as well as in a company that produces Riding Arena Robots.

Photo © Astrid Appels

Related Links
Helgstrand Acquires Gestut Famos as German Base
Helgstrand Dressage Purchases Windsome Farm for $17.4 Million
Morten Bradsted Nielsen, New CFO for Helgstrand
Waterland and Helgstrand Dressage Enter Partnership to Become the World Leader in Equestrian Sports