Show Chic Redefines the Equestrian Lifestyle With a Global Vision

Equestrian Fashion

The reins have changed hands and with them Show Chic has been reimagined. No longer simply a boutique, Show Chic is now a world of its own: a stage where equestrian culture collides with high style, fine artistry, and meaningful impact.

With fresh ownership and a bold new vision, the brand unveils four defining pillars that will shape its future: philanthropy with purpose, fine jewelry as art, exclusive horse presentations, and cultural connection through the Shop Talk podcast and reimagined boutique. This is not just an evolution; it is a reinvention of equestrian living itself.

Shop Talk: Where the Equestrian World Speaks

More than a podcast, Shop Talk is becoming the cultural salon of equestrian sport. Olympians, master trainers, and rising stars open the door to their craft, their stories, and their philosophies. Listeners are invited into conversations that blur the line between sport and lifestyle, offering insight into the discipline, artistry, and ambition that define life with horses. Shop Talk is raw, unfiltered, and intimate—an insider’s guide to a world where passion meets performance.

Style With Substance: Philanthropy at the Heart

Luxury is most powerful when it carries purpose. Through deep partnerships with the Kids Cancer Foundation, The Dressage Foundation, the Utah Dressage Society, and the Horses-N-Heroes of Marion County, Inc, Show Chic is building a legacy of giving that runs as deep as its style. Under the guidance of equestrian legend Robert Dover, philanthropy is not an accessory but a core identity, binding the equestrian world to the communities it touches. Each initiative is designed to inspire generosity and unity, proving that the beauty of this lifestyle extends far beyond the arena. ShowChic plans to hosting meetings and educational seminars of which the location and dates will soon be announced.

Jewelry as Art: Quiet Strength, Bold Elegance

For the first time, Show Chic introduces a fine jewelry collection that feels as rare as the horses themselves. Crafted with Guatemalan jade and Mexican fire opals, these pieces are designed as modern heirlooms—statements of individuality and strength that whisper of heritage yet command the present. They are not adornments but wearable art, powerful enough for the elegance of the arena and sophisticated enough for the world beyond.

Exclusive Horse Presentations: Luxury in Motion

This winter in Wellington, Show Chic sets a new standard for exclusivity with private horse showcases, as well as jumper and dressage auctions and presentations unlike anything in the sport. The best of European auctions will be brought to Wellington.

The private intimate gatherings are deliberately designed for discerning riders, owners, and trainers to experience the very best prospects in an atmosphere defined by refinement, trust, and discretion. Each horse is hand-selected for quality, presence, and potential. Far more than a transaction, these showcases are immersive experiences where the right match becomes a defining partnership. Limited invitations ensure that every moment feels personal, coveted, and unforgettable. Dates and locations of these showcases will be announced soon.

The Boutique, Reimagined

At the center of this transformation lies the new digital boutique. More than an online store, it is a curated destination where fine fashion, jewelry, philanthropy, and conversation converge. A place where equestrian tradition is reinterpreted for the modern rider, the boutique reflects the elegance of the sport while extending its reach to a global audience.

Discover ShowChic on Instagram - a new store front and website are coming soon. Check Instagram for all the details