Silvia Rizzo, Ambassador for Helmet Wearing on 2015 International Helmet Awareness Day

Sat, 08/01/2015 - 09:48
Eurodressage Market - Products

There can be no better ambassador to help raise awareness for the importance of wearing a helmet then Italian Grand Prix dressage rider and equestrian fashionista Silvia Rizzo. Celebrating the 2015 International Helmet Awareness Day on 1 August 2015, Rizzo speaks about the importance of helmets.

Rizzo is loyal to her favourite helmet brand, the Italian company KEP Italia, which is the choice for helmets for numerous international dressage riders because of their safety, quality and style.

"I prefer KEP as I am sure about their security. They have five offical certifications to ensure the safety and quality of the material," said Kep Italia ambassador Silvia Rizzo. "I know KEP Italia's founder Lelia Polini for many years and I know how long she did research for her helmets in order to provide maximum protection. Kep Italia is to me the only brand which combines safety with a sense of fashion, making dressage riders look great in their outfit in the show ring."

At the 2015 CDI Doha in Qatar, Silvia attracted the interest of Italian fashion icon Valentino by wearing her Cromo Shine Silver Mirror KEP Italia helmet. She was the only rider invited to the private VIP box of show organizer Sheikh Mohammed Bin Hamad Al Thani and the Italian King of Fashion, Valentino, for a meet and greet. 

Kep Italia helmets are fully certified, having passed all required tests set by the European Technical Commission. Kep Italia pays particular attention to Safety: before a horse riding helmet is manufactured, the Safety Department performs a series of tests that the new product is required to pass. Many tests performed on the side, front and back parts of the helmet, on the removal of head in the event of a fall, on the hold of the straps and on the stability of the horse riding cap when worn, in relation to different sizes have been carried out. Kep Italia holds t with the highest possible number of safety homolagations including CE VG1 01.040 2014-12, SEI/ASTM: F1163, Kite Mark, IC Mark EN 1384 and PASO15 2011 Kite Mark.

Founded in 2007, Kep Italia designs and produces superior equestrian helmets, combining style and elegance with sophisticated technology for the protecting the rider's head. Their high tech designer helmets ensure riders they can feel safe and protected while riding their horse. Kep Italia aims to express their talent, enthusiasm, innovation, commitment in their top class design for helmets.

International Helmet Awareness Day is an initiative of the American foundation Riders4Helmets which hosted its first national event in 2010 to educate equestrians on the benefits of wearing a properly fitting, secured and certified helmet. The event brought over 300 U.S.-based retailers and eight helmet manufacturers together, to help educate their customers on topics such as correct helmet fit and why wearing a helmet is important. Kep Italia is one of the helmet manufacturers that joined the campaign of Riders4Helmets.

For more information on Silvia Rizzo visit or on Facebook - For more info KEP Italia visit

Photos © Arnd Bronkhorst - Stefano Grasso - Astrid Appels

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