Helgstrand Plans to Buy Permanent, Year-Round Base in Wellington

Dressage

Denmark

Danish horse dealer Andreas Helgstrand keeps expanding his massive horse business with a permanent, year-round base in Wellington, Florida.

Last week, Dressage-News announced that Helgstrand had purchased the 80-acre Windsome Farm, which was listed for sale for 22.5 million euro.

However, Helgstrand told Eurodressage that nothing has been bought and paid for yet, but confirmed his plans for a permanent sales facility in Florida.

"I don’t know why they start writing about it because we haven’t paid anything," said Helgstrand. "We will make a press release when it’s done."

Windsome Farm

Windsome farm boasts 52 stalls, a grass grand prix field with natural jumps and hills, an owner’s and a riders’ lounges, three training rings, 16 grooming stalls, six wash stalls, a tack room, a bridle path that surrounds the property and four man-made lakes.

Windsome Farm was built in 1995 and has been on and off the market in recent years, with the highest asking price being $42.5 million in 2016. In 2017 it sold for $17.1 million. It's now listed at $25 million.

A Houston oil conglomerate originally paid $2 million for the property in 1989.

Helgstrand U.S.A.

Three years ago, Helgstrand first leased a property in Wellington for the winter season and shipped a collection of 20+ sales horses to Florida. The pilot project was managed by Ulf Möller and they noticed the first year that younger horses were more difficult to sell in Florida.

In 2018 Möller and Helgstrand picked a different collection with more trained horses, something they have repeated this year with a collection of 16 shipped to Welly World at the beginning of December.

Year Round Base

Helgstrand is now exploring the option of having a year-round sales facility in Florida as many of his clients are permanently based there. They could benefit from training as well as new horses being shipped for sales or trade.

In 2018 Helgstrand was main sponsor of dressage at the World Equestrian Games in Tryon.

Helgstrand has been expanding into Germany and The Netherlands with collaborations with Paul Schockemöhle and De Ijzeren Man to create a monopoly on the breeding market.

In 2018 Waterland Private Equity became a majority shareholder in Helgstrand Dressage, owning 51% of the shares in Helgstrand Dressage. In 2018 the company declared a profit of 10 million euro and the owners paid themselves a dividend of 21 million euro.